I was listening to a sports radio show today when the guy said, “Going to a baseball game today is like going to church. You get there and if you are under 40 you start looking around and see that there is no one there like you. It’s not hip, or exciting, it’s for old guys. Baseball isn’t reaching the younger generation. They are going to the NFL, NASCAR, or even the NBA.” The talk show host was pointing out why the baseball playoffs were on TBS, because the major networks knew that the number one target audience for advertisers, males 18-34, wouldn’t be watching. The big networks see baseball as the thing of the past, just like the church, according to this one talk show host.

The trouble for me is the talk show guy is right. The church does a poor job of reaching the under 40 male. If we are honest the church does a poor job reaching the under 40 crowd in general. Why doesn’t the church reach the under 40 crowd? Is it because like baseball the church hasn’t changed with the culture? Is church irrelevant to contemporary culture?

The church has become synonymous with being so against culture that we can’t reach those in the culture anymore. Like baseball if we don’t figure out a way to reach the younger generation we may find ourselves slowly fading from the national spotlight, or perhaps we already have.

Scott

Random thought: Go Rays! The World Series comes to Tampa, sorry Boston. Can you believe the Rays may win the World Series before the Cubs!